As challenges such as accelerating urbanization, traffic congestion and data privacy continue to rise, so too does the need for more innovative transportation solutions. TomTom, a leader in location technology, is at the forefront of this transformation, providing governments and city planners with the tools to develop smarter, more effective and sustainable urban environments.

TomTom’s location technology supports municipalities at both local and national levels, focusing on infrastructure development, public safety, and sustainable urban growth. By prioritizing privacy, we enable governments to make data-driven decisions tailored to the diverse needs of cities, helping tackle geospatial challenges and improve citizen safety.

Recent disasters, such as the earthquakes in Turkey and flooding in Valencia, Spain, underscore the importance of timely information. In emergencies, mobility transcends mere movement; it becomes a lifeline for emergency services and communities seeking safety. Authorities must quickly identify open roads and locate emergency resources. Reliable traffic information can mean the difference between relief and chaos.

TomTom’s traffic analytics tools facilitate rapid decision-making and optimize infrastructure for disaster preparedness. Solutions like Traffic Stats and Historical Traffic Volumes allow governments to analyze road usage and traffic trends, enabling proactive measures. In emergencies, tools such as Traffic Incidents and Hazard Warnings provide real-time awareness of road obstacles, ensuring that critical information is available when it matters most.

Outside of emergency response, everyday traffic congestion is a universal challenge that cities worldwide must address to keep vehicles and pedestrians moving freely. TomTom’s robust map data, combined with live and historical traffic insights, empowers city planners to understand road network usage and pinpoint congestion hotspots. By tackling these issues, cities can improve traffic flow, reduce commute times and lower pollution levels.

TomTom’s traffic data can also be utilized to enhance the safety and efficiency of movement. For example, TomTom’s Junction Analytics offers insights into vehicle flow at intersections; which help authorities optimize traffic signal operations and, in turn, reduce congestion and emissions. This strategic approach creates safer road networks and improves the quality of life for citizens.

Cities around the world are already reaping the benefits of collaborating with mapmakers. In Riyadh, Saudi Arabia, authorities leverage TomTom’s floating car data to track congestion patterns, evaluate junction performance and pinpoint traffic bottlenecks in real time. This reduces delays, optimizes land use and enables the city to make infrastructure investments based on real-world movement data. And in Dubai, authorities use our data to monitor congestion hotspots, inform traffic management policies and provide real-time information to drivers.

Effective traffic management becomes especially critical during large-scale events. For instance, in preparation for the 2024 Paris Olympics, the Direction des Routes d’Île-de-France, the city’s highway authority, utilized PTV Group’s traffic data platform, along with TomTom’s real-time Floating Car Data, to generate highly accurate, up-to-the-moment information about Paris’ traffic. This solution played a crucial role in informing road users about current traffic conditions, congestion and road closures, contributing significantly to the success of the Games.

Similarly, the city of Qatar, who hosted the FIFA World Cup in 2022 and AFC Asian Cup in 2023, improved traffic flow and minimized disruptions with TomTom. Through Transport Hi-Tech Consultants (THTC), a Dubai-based location-technology firm, authorities leveraged TomTom’s high-quality, real-time traffic data to monitor over 1,500 routes, providing an interactive dashboard for efficient decision-making.

Mapping data is essential for effective smart city planning. Collaborations with experienced mapmakers ensure that digital maps remain accurate and up to date, bolstering the reliability of urban-planning initiatives. By harnessing the power of location intelligence, TomTom empowers governments to drive sustainable urban development and elevate the quality of life for their citizens.

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